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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You can get ROI right away if you get a very simple persona profile. Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented.

  2. The Biggest Mobile Trends and Stories of 2013

    Others that had shied away from mobile in the past due to poor ROI or lack of mobile readiness bemoaned being forced into something they weren't prepared for. IBM Digital Analytics Benchmark). In hindsight this seems obvious, but at the end of 2012...

  3. 3 Keys to Activating an Audience with Smarter Content

    Your audience data and web analytics can hold the key to understanding what kinds of stories told in which form(s) are the most likely to lead to discovery, engagement, and sharing. When asked to justify the ROI of a content marketing program...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. ROI can only be calculated AFTER the investment has yielded a return. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for...

  5. Online Newsrooms Grow Up, Go Social, Get Optimized

    One more stat: 44 percent say they're more likely to engage with brands if they post pictures than any other media, according to ROI Research. The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories...

  6. How SEO Metrics Impact HSN's Merchandizing Strategy at Conductor #C3NY

    Conductor been a great partner in helping us integrate ROI data from our analytics solution, Coremetrics, and create automated reports that are customized around the priorities of the various stakeholders, from Home Decor and Kitchen merchants to...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...

  8. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after more than two months of testing. He said that number represented a huge increase over the 16 percent of fans...