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  1. Writing Your Way to the Top of Search and Social Results

    Tell stories Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday. Poof! No more. Garbage in, garbage out. Today’s smart brands are putting their money where the return on investment (ROI) is, investing...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The answers are qualitative in nature so won't give you nice looking data and charts because they can't be easily measured – but they give you great customer stories. Spend the time reading individual answers, line-by-line, and look for replies...