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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  2. 9 Things You Must Update When Moving Your Business Location

    Imagine incorrect address and phone numbers sending potential customers to an empty storefront – that's lost revenue! Are you thinking about moving your business to a new location? Is your lease up and you're looking for something larger, more...

  3. Google Adds Local Availability, Local Storefront for Product Listing Ads

    When someone searches Google for a product and clicks on one of the new local PLAs, that person will then be taken to a new "local storefront". In addition to providing business details (store hours, address, and the ability to call, get directions...

  4. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Option 1 – Open A Storefront: Say Brandi was to open a storefront in Lexington. What makes a good love story? Is it the ending where the couple falls madly in love and the story ends? Not likely. For most people, a good love story is watching the...

  5. Facebook Store Revenue Among SMBSs Increases 38%

    On average, companies with both a Facebook store and a web storefront increased the portion of total e-commerce revenue coming from Facebook sales by 5 percent QoQ, to 22 percent. The second quarter of 2012 looked a lot better than the first for...

  6. Business Listings: What’s the Crowd Appeal?

    As a business owner, you wouldn’t let a patron change your name on your window, sign or storefront awning. Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses...

  7. 3 Keys to a Successful Web Presence

    However, imagine that you had the perfect retail location and yet your storefront was filthy. Whenever I ask a prospect what their goals are, all too often their answer is, "We want to rank in the top three results for keywords A, B, and C.

  8. PPC Landing Pages: The End of the Line -- Or the Beginning?

    Most sites are not like a storefront with a single entrance. They're accustomed to thinking about their site as analogous to a bricks-and-mortar storefront: one entrance (the home page) through which all customers enter, linked to other pages where...

  9. 25 Design Best Practices for Your Small Business Web Site

    Physical address and phone number in text form on every page is a great way to associate your storefront or service business with a geographic location. Where do you start after your business plan is worked out and you're secure in what you're...