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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  2. 9 Things You Must Update When Moving Your Business Location

    Imagine incorrect address and phone numbers sending potential customers to an empty storefront – that's lost revenue! Are you thinking about moving your business to a new location? Is your lease up and you're looking for something larger, more...

  3. Google Adds Local Availability, Local Storefront for Product Listing Ads

    When someone searches Google for a product and clicks on one of the new local PLAs, that person will then be taken to a new "local storefront". In addition to providing business details (store hours, address, and the ability to call, get directions...

  4. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Option 1 – Open A Storefront: Say Brandi was to open a storefront in Lexington. What makes a good love story? Is it the ending where the couple falls madly in love and the story ends? Not likely. For most people, a good love story is watching the...

  5. Facebook Store Revenue Among SMBSs Increases 38%

    On average, companies with both a Facebook store and a web storefront increased the portion of total e-commerce revenue coming from Facebook sales by 5 percent QoQ, to 22 percent. The second quarter of 2012 looked a lot better than the first for...

  6. Business Listings: What’s the Crowd Appeal?

    As a business owner, you wouldn’t let a patron change your name on your window, sign or storefront awning. Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses...