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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to drive in-store activity. With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the areas for opportunity to influence consumers is in store. Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    He read several negative reviews and tried that store last. You can't be online 24-7. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, Starbucks, along will other restaurants, will soon let you pre-order, in order to make the in-store experience faster. She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has...