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  1. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. By taking a phased crawl, walk, run approach to...

  2. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. If there is a method to prove that an ad seen on smartphone resulted in a...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  4. How to Create a Social Media Friendly Landing Page

    They tweet in the line at the grocery store. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. We demonstrate every day that we can drive traffic from...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with recent Google Chrome policy updates. Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics...

  6. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Yet, the user-experience is disrupted when the smartphone version of that store's website is stripped down and missing the information the user is attempting to find. After the user narrows down their options, and goes to the store to physically...

  7. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the areas for opportunity to influence consumers is in store. Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles...

  8. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. At SES Atlanta, you'll learn valuable strategies and tactics from the top practitioners and brands that you can start implementing the very next day. The original search marketing conference is back!

  9. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, Starbucks, along will other restaurants, will soon let you pre-order, in order to make the in-store experience faster. All Brands Are Media Companies A lot of brands are starting to take notice of how influential people are.

  10. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Consumers’ onsite experience should be as personal and as responsive as physically shopping in a well-designed store with a helpful staff,” said co-founder and CEO of BloomReach, Raj De Datta. If site experience – search, navigation and...