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  1. How to Create a Social Media Friendly Landing Page

    They tweet in the line at the grocery store. We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Your brand's social media audience is easily distracted.

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    After the user narrows down their options, and goes to the store to physically see the models they're interested in, they now rely on their smartphone to reference that same information. Yet, the user-experience is disrupted when the smartphone...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to drive in-store activity. The right price, brand, and location all played a factor. In the report, xAd and Telmetrics said that while the...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles, reinforcing the decision to go with your brand or potentially taking share...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    He read several negative reviews and tried that store last. If not, no need to tie in your brand. Another brand that won over Beal was Sola Coffee in Raleigh, North Carolina. One brand that won Beal over personally was Mattress Firm, when he was...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Use Custom Audiences retargeting on Facebook to...