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  1. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. During the walk stage, your data analytics should be...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the streamlined versions themselves through the Google Play store. There isn’t any word from Apple on whether they...

  3. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Facebook recently commissioned a study that showed multiple devices are now an...

  4. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    For any existing product IDs with more than 50 characters (which you will need to change), the relevancy will be reset for those items - as if they were brand new product in your store. If you shorten any product titles, remember to keep in mind...

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    In fact, 60 percent of U.K.consumers feel that online shopping is an even more personal experience than shopping in the store, according to the findings. Contrast that with only 13 percent of retailers who believe online is more personalized than...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  7. How to Create a Social Media Friendly Landing Page

    They tweet in the line at the grocery store. We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Your brand's social media audience is easily distracted.

  8. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    After the user narrows down their options, and goes to the store to physically see the models they're interested in, they now rely on their smartphone to reference that same information. Yet, the user-experience is disrupted when the smartphone...

  9. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to drive in-store activity. The right price, brand, and location all played a factor. In the report, xAd and Telmetrics said that while the...

  10. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles, reinforcing the decision to go with your brand or potentially taking share...