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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  2. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. FairSearch Europe: Android is a 'Trojan Horse' Fairsearch Europe, which describes itself as "organization united to...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop attribution. Android Referrer Android Referrer is a standard method for tracking...

  4. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...

  5. New Google Universal SERPs Layout Brings Apps to Forefront

    App Store Prices: Why Android Users Pay Double [Study] Android Market vs. App Store Optimization: 8 Tips for Higher Rankings App Store Optimization And if you are a tablet user you may have completely missed the difference as you will have already...

  6. Google’s Mobile World & Vision for 2012

    Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...