SEO News

Store

RSS
  1. Can Groupon Break Into the Search Market?

    Groupon has been on an innovation streak lately, introducing time-based deals and an app that gives users cash back on their grocery store purchases in the last two months. In an effort to move beyond your inbox, discount aggregator Groupon...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Highlights your store in search Pushes searchers to your store Correlate in-store sales reports Location extensions are an effective way to get people to your store, to increase offline conversions. Utilizing data from Google Shopping to influence...

  3. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. The explosion of channels and devices has made the...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    It’s unclear whether Google will go about this by asking developers to create a demo version of their app or if Google will create the streamlined versions themselves through the Google Play store. There isn’t any word from Apple on whether they...

  5. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Facebook recently commissioned a study that showed multiple devices are now an...

  6. Elite SEM Wins Best Agency at U.S. Search Awards

    Best PPC Campaign: Point It, Microsoft Store Global Campaign Expansion Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named...

  7. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. As well as the price, title, and image, these ads will...

  8. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you shorten any product titles, remember to keep in mind the impact of SEO, UX, and your store's focus and branding. For any existing product IDs with more than 50 characters (which you will need to change), the relevancy will be reset for those...

  9. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    In fact, 60 percent of U.K.consumers feel that online shopping is an even more personal experience than shopping in the store, according to the findings. Contrast that with only 13 percent of retailers who believe online is more personalized than...

  10. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: Fifty-five percent of holiday shoppers check availability of an item using their mobile before going to a store. Mobilize your PPC ads to reach these shoppers – include store hours, directions, and highlight your Black Friday-specific promotions.

  11. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link becomes far more relevant and useful in ranking your website.

  12. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim of providing customers a chance of getting ahead with their shopping. Ad extensions should also be used on any promotional...

  13. The NSA Has a Hush-Hush Google-Like Search Engine

    This team began over two years ago with a basic concept compelled by the IC's increasing need for communications metadata and NSA's ability to collect, process, and store vast amounts of communications metadata related to worldwide intelligence...