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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    After the user narrows down their options, and goes to the store to physically see the models they're interested in, they now rely on their smartphone to reference that same information. Yet, the user-experience is disrupted when the smartphone...

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With mobile consumers looking to make decisions quickly and locally, mobile is also serving as a tool to drive in-store activity. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the areas for opportunity to influence consumers is in store. Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO...

  6. Your SEO Competition Isn't Who You Think It Is

    In the traditional brick-and-mortar world the customer either bought from my store or they bought from the competitors. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions.