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  1. Task Analysis: The Key UX Design Step Everyone Skips

    The typical shopping cart is used more like a temporary storage device or shopper wish list than the "shopping cart" it was intended to be. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Search engine spiders only have a certain amount of data storage, so if you're performing shady tactics or trying to trick them, chances are you're going to hurt yourself in the long run. Basic search engine optimization (SEO) is fundamental.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google's Cloud Team created BigQuery, which enables scalable storage. Google Analytics is being used by organizations around the world to drive creativity, innovation, and smarter business decisions. The next great leaps will be made using...

  4. Key Factors to Effective Competitive Analysis as a Small Business

    Public Storage is using their ads to promote a special of $1 for the first month – might this be something that you would want to consider doing with your own ads? Everyone needs storage now and again, so let's assume that we're a new self-storage...

  5. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and...

  6. Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

    SEW spoke to Victor White, Marketing Manager at Gigya to discuss their latest product announcements, "We're trying to do for B2C data what Salesforce.com did for B2B data by centralizing a company's user data into one cloud-based storage system...

  7. Big Data: An Introduction for Search Marketers

    Google, Facebook, Twitter and Yahoo all innovated at leveraging distributed, lower cost computing and storage to provide consumers with data rich services. The foundation of big data is the technologies that support distributed data processing and...

  8. Google I/O: Jelly Bean, Nexus 7, Nexus Q & Skydiving With Project Glass

    The orb-shaped Nexus Q weighs 923g and features 1GB of RAM, 16GB of internal storage, Bluetooth, WiFi, NFC and a dual-core ARM Cortex A9 CPU. Android Jelly Bean will feature Google Now, a revamped mobile search experience with improved voice search...