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  1. Introducing the Local Marketing Adoption Curve

    In other words, once you are running, you really are "all in" with local marketing. But don't stop running. With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely...

  2. Last-Minute SEO - Here Come the Holidays!

    That would take a book and this article is limited to about 2,500 words. You never stop working on your organic strategy just because you might have missed a target window. Never Stop. Because though it has immediate return, you never stop paying...

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Lexical semantics deals with individual words and their aggregate meaning, whereas logical semantics has more to do with their implication. As semantic search capability continues to develop, it will become increasingly important to stop focusing...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    So duplicate content is just taking the words from one page to another, and then Google sees this and filters out one of the results, right? These words all have very specific meanings when it comes to search engine optimization (SEO) and how you...

  5. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Anything from an IP address, a C-class, a map of cross linking, or a repeating series of words, can send negative signals to Google about a whole series of links, sending up a red flag. It's funny how when you change a few words in some quotations...

  6. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Considering Cutts always chooses his words very carefully in these videos, it's an interesting (and perhaps telling) thing to say. Should you stop using Facebook or Twitter? While some SEO professionals focus on social media for the rankings...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    In other words, despite the official Google webmaster help posting videos regarding the dangers of guest blogging, many either weren't paying attention or were outright ignoring the signs. Okay, I'm calling it: if you're using guest blogging as a...