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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    The Oxford dictionary defines semantics as "the analysis of word meanings and relations between them. As semantic search capability continues to develop, it will become increasingly important to stop focusing on precise keywords and hoping that the...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Google doesn't use the word "penalty" with these releases and prefers the term algorithm update. In layman's terms, however, if it walks like a duck and you lose 50 percent of your business overnight, then go ahead and use the word penalty, just...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    How we deal with it is driven by marketers' perception and the word "secure" now has more than one connotation in our market. Although page-level analysis will become more prominent, we shouldn't stop doing keyword-level analytics altogether.

  4. Converged Media in Marketing Starts With Breaking Down Silos

    Despite understanding the potential, there's not many agents of change or internal evangelists to propagate the word. They need to stop having separate social media or email marketing programs. Why do marketers still consider, digital and...