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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Second, now is also not the time to stop working on Panda remediation. There’s nothing like hitting a Web page for the first time and immediately seeing a video trigger with audio. So, when Panda focuses on user happiness, it’s not hard to see why...

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar retail...

  3. Introducing the Local Marketing Adoption Curve

    But don't stop running. If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. With 72 percent of consumers searching for local information on a smartphone visiting a store or location...

  4. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's update for Google Shopping feed specifications obliges advertisers to stop using the "available to order" feed attribute, replaced by "in stock," "out of stock," or "preorder" descriptors. If you are updating your feed manually, check out...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s awesome, but it’s at that point in time that I typically tell clients to stop celebrating, put down the piña coladas, and get ready to take action. You see, this is exactly the time to analyze that surge in traffic to ensure you aren’t...

  6. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! As long as Google doesn’t release an update or manually devalue...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    So, it may be time to start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Don’t stop performing the best practices, like: Local businesses have been scrambling to adjust, as some deal with the...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. But don’t stop there. Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen.

  9. Survey Says: Stop Making Assumptions About Your Content

    Despite her husband’s belief that his time at the gym was paying off, the couple soon discovered the actual source of his new trim figure was because he had cut burritos out of his diet. For more in-depth qualitative research, do consider more...