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  1. Introducing the Local Marketing Adoption Curve

    But don't stop running. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually relevant and engaging in the content and experiences...

  2. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Google's update for Google Shopping feed specifications obliges advertisers to stop using the "available to order" feed attribute, replaced by "in stock," "out of stock," or "preorder" descriptors. Google Shopping inventory format update puts a...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s awesome, but it’s at that point in time that I typically tell clients to stop celebrating, put down the piña coladas, and get ready to take action. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Stop using your keywords as anchors for every link you build. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search algorithms.

  5. Last-Minute SEO - Here Come the Holidays!

    You never stop working on your organic strategy just because you might have missed a target window. Never Stop. Because though it has immediate return, you never stop paying for paid visibility. As long as Google doesn’t release an update or...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    But don’t stop there. Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check...