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  1. A Recipe for a Tasty Semantic Search & SEO Salad

    As semantic search capability continues to develop, it will become increasingly important to stop focusing on precise keywords and hoping that the search engines will recognize relevant synonyms. Stop trying to just salt your content and meta data...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Imagine paid advertising as those meds providing relief when you're taking them, but when you stop, you're back where you started – or in even more pain. You can get the phone to ring when you're actively paying for ads, but as soon as you stop...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    A robots.txt is used to stop a page or part of a site from being crawled and indexed, but not the URL(s) itself. Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization...

  4. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers will see triumphant results and stop there. But great PPC managers don't stop there. But great PPC managers don't stop there. And it got me thinking – what are the differences between good PPC managers and great PPC managers?

  5. 10 Video SEO Tips That Can Truly Impact Your Rankings

    It's a quick stop on the route to your final destination – your own video gallery hosted on your own domain. Recently, Purna Virji wrote a refreshing piece on the right way to think about SEO. In short, forget the silver bullets and focus on quality.