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  1. 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013

    Mayer was then asked of her time at Yahoo and the growth that has taken place, as the stock price has doubled in the 14 months since Mayer has been at the company. While Mayer made the announcement that Yahoo has officially passed 800 million users...

  2. From Keyword to Products Sold: Use Your Data to Gain PPC Optimization Insights

    The same can be said when you're out of stock where you might redirect someone Yahoo has the highest overlap, and is the only engine where SEO has a higher match percentage than paid search. If there is a new product launch, what is the first thing...

  3. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    It’s no surprise the industry was abuzz over Limited Run’s claim, with GM ditching Facebook, the (laughable) BBC “investigation”, and plummeting-as-we-speak stock prices post their IPO. This assumption jibes with Yahoo’s study of users and may or...

  4. Marissa Mayer Brings Hope to Yahoo

    But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.

  5. Search Engine Users Dislike Personalized Search But Like the Results

    Without downplaying any of the privacy concerns, which are very real and warrant a closer look at search engine privacy practices, how much stock can we put into user sentiment that personalization is bad when our actions say it is just oh so good?

  6. Ouch! Microsoft's Latest Bid for Yahoo Half of 2008 Offer

    The offer is about 6 percent higher than Yahoo's current stock price. Bloomberg reported that the Silver Lake consortium - which includes Microsoft - has offered $16.60 per share for a minority stake in Yahoo, much lower than the $31 per share...