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  1. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Image Credit: 123RF Stock Photos Most global organizations have established unique intra-departmental processes and alliances across divisions, and some have become more sophisticated than others. Companies that have chosen to invest in the digital...

  2. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Improved Engagement: Lolly Wolly Doodle’s customers post photos of their children wearing Lolly Wolly Doodle clothing at major milestones. The “likes” on Brandi’s page quickly jumped to 100, and she sold her entire stock of the fabric within 15...

  3. The Decision-Making Funnel, Stage 3: Desire, Part 2

    Photos, diagrams Availability and in-stock status When user reviews (or other forms of user-generated content) reach critical mass on these kinds of sites, they can serve as a defensible barrier to entry against other competitors (who may only...

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  4. The Big Picture -- Well-Rounded SEM for SMBs, Part 2

    Using copyright protected photos/images. Use one keyword, and make it descriptive, e.g.ipod accessories photos. Make it unique – hire a professional photographer, buy the local guy's images or get some stock photography you can modify to fit your...

  5. Social Media = Society's Watchdog

    A person will check hourly for photos in which they are tagged to determine if they should be removed or not. It allows people to take stock of their collective lives and what they're doing periodically throughout the day, rather than letting years...

  6. Small Business SEM Takeaways from SES NY

    If you're a business that targets a specific area – join Flickr and post photos of your business and neighborhood, and comment on photos taken in your area. EZShowStudio.com lets you make your own video and voiceovers with stock photography.