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  1. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Real photos of real things taken by real people "We know that a photo of a Big Mac doesn't look like what you actually get. If you look at Starbucks Facebook page for example, you see fewer pro photos and more photos that look like they were taken...

  2. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Image Credit: 123RF Stock Photos Most global organizations have established unique intra-departmental processes and alliances across divisions, and some have become more sophisticated than others. Companies that have chosen to invest in the digital...

  3. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Improved Engagement: Lolly Wolly Doodle’s customers post photos of their children wearing Lolly Wolly Doodle clothing at major milestones. The “likes” on Brandi’s page quickly jumped to 100, and she sold her entire stock of the fabric within 15...