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  1. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    The “likes” on Brandi’s page quickly jumped to 100, and she sold her entire stock of the fabric within 15 minutes of posting. She had a couple options available to start her business. What makes a good love story?

  2. Marissa Mayer Brings Hope to Yahoo

    But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.

  3. Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions

    Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good ideas for ads to test and rotate in to maintain a certain level of “freshness”. Like Google image search, which you can actually use to look for...

  4. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Trading (e.g.cheap online trading," "stock trades online"); 0.8 percent; $33.19 Treatment (e.g.mesothelioma treatment options," "drug treatment centers"); 0.4 percent; $37.18 Insurance keywords are the most searched for on Google, making insurance...