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  1. How to Build Your First Content Marketing Strategy

    Take stock of your web copy and recent social media content. Think about doing some market research to help get a better understanding of customer needs. Sites with unsavory linking practices, sub-par content, and no social media signals, are...

  2. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Image Credit: 123RF Stock Photos However, integration continues to be a problem, especially across organizations with a global market presence online. Most global organizations have established unique intra-departmental processes and alliances...