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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    Keep an eye out for pages with out of stock products or error messages; these are quick wins for improving the performance of your website. To set them up, see the Google Analytics Content Grouping help guide

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Online inventory: This influenced a large percentage of shoppers – 82 percent will shop at another online site when the original site does not have a specific product in stock. Google paid search results that included pictures of products...

  4. Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions

    Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good ideas for ads to test and rotate in to maintain a certain level of “freshness”. Brainstorms from Google Image Search