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  1. Drive Your Clicks In-Store With Local Inventory Ads

    This page will contain the product information and also a map of the nearest store where the product is in stock. Google Places – your Google places account will need to be managed via bulk upload. Currently, if a user clicks on a local inventory...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock products, and so on. In fact, Google continues to dial up the importance of quality content and user engagement signals and is...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    Keep an eye out for pages with out of stock products or error messages; these are quick wins for improving the performance of your website. To set them up, see the Google Analytics Content Grouping help guide https://support.google.com/analytics...