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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    Keep an eye out for pages with out of stock products or error messages; these are quick wins for improving the performance of your website. To set them up, see the Google Analytics Content Grouping help guide https://support.google.com/analytics...

  3. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Love the Hallmark Holiday or hate it, at the very least it's one of the top five times of year to stock up on chocolate candy. We're all learning the hard way what it means to be in a fight with Google.

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Online inventory: This influenced a large percentage of shoppers – 82 percent will shop at another online site when the original site does not have a specific product in stock. Google paid search results that included pictures of products...