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  1. BloomReach Adds 4 New Metrics to Measure Page Quality

    The company gives an example of where this new technology can be useful, saying “a category page launched with 10 products with every product matched to the category can become low quality if some of the products quickly go out-of-stock or are...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    With click to call extensions enabled, they can immediately call you to see if you’ve got the product in stock. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in order to ensure...

  3. Leverage Twitter's Influence To Work For Your Brand

    A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...

  4. Eric Schmidt to Sell Google Stock Worth $2.5 Billion

    Google Executive Chairman Eric Schmidt is to sell off roughly $2.5 billion of his company stock holdings. Securities and Exchange Commission (SEC), Google said that Schmidt would be selling 3.2 million shares of Google stock – more than 40 percent...

  5. Morgan Stanley Fined $5 Million Over Handling of Facebook IPO

    Facebook's IPO descended into farce even before the NASDAQ stock exchange's systems failed to cope with initial demand for the stock. Investment bank, Morgan Stanley, has been fined $5 million by the US state of Massachusetts for its role in the...