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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. So you still may need to do some house cleaning to get your site...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). If you're doing paid search, you typically want to know which keywords your...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making more money by spending less. However, this simply isn't true, and no search engine marketer worth their salt would...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Tablet usage is still fragmented meaning people use their tablets while doing something else (like watching TV or traveling). I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of animals, or coloring...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. We know that the major search engines calculate dwell time, and that low dwell time can be a strong...