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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). If you're doing paid search, you typically want to know which keywords your...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making more money by spending less. However, this simply isn't true, and no search engine marketer worth their salt would...

  3. Google AdWords Adds Consumer Rating Annotations

    Up to three of your best ratings show below the text of your search ads, along with a link to more ratings. The advertising platform also said the scoring system "is the same for every advertiser, regardless of the advertiser’s spending on AdWords...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Tablet usage is still fragmented meaning people use their tablets while doing something else (like watching TV or traveling). I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of animals, or coloring...

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. We know that the major search engines calculate dwell time, and that low dwell time can be a strong...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Meta keywords are pretty much ignored by search engines nowadays, but if you still use them, make sure it talks specifically to that page and that it is also formatted correctly. Basic search engine optimization (SEO) is fundamental.