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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    That means if your image is ranking No.the data doesn't mean that your Web page is ranking in the Top 10. But the person using the tools still has to apply discretion to the data. Adams pointed me to a post on gShift's blog where they talk more...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    The product should take up at least 80 percent of the image. Then, the next most important content area is the descriptive bullet points next to the image. Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a...

  3. So... You Think SEO Has Changed?

    Video and Image Optimization Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. But ultimately the exercise of SEO performance analysis still has the same goals:

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. Image credits: Marketing the Moon Transparency and authenticity still wins. The end result was the historic landing of Apollo 11.

  5. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Image Credit: Sigo Paolini/Flickr We've tried all the ad angles we can think of, and we're still not making progress. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and...