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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I’ve provided an image below that depicts the various levels of danger when it comes to algorithm updates. John Mueller from Google has explained this point a number of times, yet I still find Panda victims try to hunt down the silver Panda bullet.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Image credit 28 Faves Image credit lowjumpingfrog Image credit Picknik website Homepage image via Andy Doren. Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Homepage image via Shutterstock. You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. Bidding by keyword in standard search campaigns will...

  4. Bing Ads Launches Close Variants for Broad Match Modifiers

    A blog post announcing the change includes the following image with examples: According to Bing, broad match modifier is a feature that helps advertisers narrow down broad match to ensure they can better control the intent of the users seeing the...