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  1. 3 Building Blocks for Content and Search Marketing Success

    Image source. However, such techniques are still intrusive to the customer to a certain degree, with limited audience understanding needed. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    As well as the price, title, and image, these ads will also display a store marker. The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these...

  3. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I’ve provided an image below that depicts the various levels of danger when it comes to algorithm updates. John Mueller from Google has explained this point a number of times, yet I still find Panda victims try to hunt down the silver Panda bullet.

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Image credit 28 Faves Image credit lowjumpingfrog Image credit Picknik website Homepage image via Andy Doren. Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Homepage image via Shutterstock. You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. Bidding by keyword in standard search campaigns will...

  7. Bing Ads Launches Close Variants for Broad Match Modifiers

    A blog post announcing the change includes the following image with examples: According to Bing, broad match modifier is a feature that helps advertisers narrow down broad match to ensure they can better control the intent of the users seeing the...