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Still Brand Equity

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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.

  2. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. They remember your brand name and now they want to go back. That means that even if you’re not thinking about SEO, you still want...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. You still get the visit, but in addition to the visit you are getting a powerful signal to Google that you should rank for terms related to your brand, and you are teaching users to repeat that...

  4. Modern Social Bookmarking – Not Your Older Brother’s Social Bookmark of Years Past

    Taking these factors into consideration will lead to more success and hopefully more viral sharing on other media, along with additional traffic and link equity for your sites and web pages. Mixx and Yahoo Buzz were still contributing content...

  5. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    The home page has the most authority and equity to share with other URLs. Since the home page (and, by progression, major category pages) represent a site's overall authority and equity, this is valuable territory to carefully position links to the...

  6. SearchDay | Don't Overlook Local Search Opportunities

    SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? While MySpace may be losing traction as a general...