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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar retail...

  2. 3 Building Blocks for Content and Search Marketing Success

    However, such techniques are still intrusive to the customer to a certain degree, with limited audience understanding needed. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    So why would websites still be necessary in such a world? First, many users still use their laptop or desktop computer to access the Internet. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  4. Native Advertising for Small Business: The Missing Link?

    Content is still king, after all, and its reign doesn’t seem to be ending anytime soon. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  5. Mobile, the Ultimate Shopping Assistant, Says Google

    Meanwhile, 46 percent of shoppers who use their phone in a store still end up making a purchase. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their...

  6. Deal With the Big Rocks First

    These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.

  7. The Evolution of SERPs and User Behaviors

    Sure, the number one listing will still get more clicks, but the percentage is getting more evenly distributed between spots two to four. Can’t ignore Google+ because those results will still appear if they’re from the searchers’ friends