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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Six-figure websites are still being sold without an ounce of budget going to traditional content creation. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Link-building tactics that are still relevant in 2014 are many and include: However, if links are still important, the anchor text that these links use must be equally crucial, right? Since the days of Web 1.0, there have been many tactics that...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. But it can be a difficult area to manage, especially if your business has thousands of...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp could still find itself in a lawsuit over false advertising, fraud and anything else related to exactly how it handles user reviews. Legal writer Eric Goldman thinks there is still hope for businesses feeling like their rights just got...

  6. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, I personally still do disavow these links simply because I don’t completely trust the Penguin algorithm to do its job in this respect. But even with this blacklist of thousands of m.biz clone sites I still continually come across new ones...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    While this correlation has seen a slight decrease in the past year, it is still considered in rankings. Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality content and...