SEO News

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Leads were still being generated by the same queries that were triggering the same ads and landing pages as before. If lead quality was still the holding steady, then why weren't these leads closing? PPC managers have to do exactly this when...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    And while no longer serving as group publisher for the brands, he will still be writing as a regular contributor to ClickZ and speaking at the ClickZ Live events. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    But the person using the tools still has to apply discretion to the data. Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.