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  1. Delving Into the Auction Insights Report

    Although this was still very useful, pulling the reports I am covering in the next section would have been a huge headache. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Many brands still struggle with the true value of mobile to their business. I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success.

  3. Using Analytical Analysis to Help Improve Conversions

    With our minds still surrounding the segmentation of converter and non-converter, let’s know look at demographic data. The beautiful thing about Google Analytics is that there is still a myriad of comparative views we can undertake.

  4. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  5. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  6. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays. For e-commerce advertisers, the holidays are the busiest time of year, mirroring the cycle seen in brick-and-mortar retail...

  7. 3 Building Blocks for Content and Search Marketing Success

    However, such techniques are still intrusive to the customer to a certain degree, with limited audience understanding needed. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape...

  8. Android’s New Feature Paves Way for Apps Replacing Web

    So why would websites still be necessary in such a world? First, many users still use their laptop or desktop computer to access the Internet. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web.

  9. Native Advertising for Small Business: The Missing Link?

    Content is still king, after all, and its reign doesn’t seem to be ending anytime soon. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.

  10. Mobile, the Ultimate Shopping Assistant, Says Google

    Meanwhile, 46 percent of shoppers who use their phone in a store still end up making a purchase. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green Christmas decorations are already making their...