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  1. Dealing With Onsite Duplicate Content Issues

    Be Consistent With Your Internal Linking Strategy: Just stick to one particular format to avoid confusion. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a website and offsite...

  2. The Evolution of SERPs and User Behaviors

    From this, three main areas stick out on what we need to do better based on how people are using SERPS. Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot.

  3. SEO Is No One-Trick Pony

    Once this "one thing" was fixed, it was a hockey stick. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Stick to These and Watch Your CTR Soar. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating them into digital strategy.

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  7. Pre-PPC Strategies For Launching a New Product

    I can use lots of “fake meats” for new vegans still missing their beef and bacon, or stick to whole foods and lots of produce for people more concerned about reversing or preventing disease. PPC has long been the cheapest, quickest, easiest way to...