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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  2. Pre-PPC Strategies For Launching a New Product

    I can use lots of “fake meats” for new vegans still missing their beef and bacon, or stick to whole foods and lots of produce for people more concerned about reversing or preventing disease. PPC has long been the cheapest, quickest, easiest way to...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    But if you're trying to build authority and strengthen your SEO, then you should stick to your own blog It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    For example, T-Fal does a good job of describing their non-stick pan and its benefits, such as dishwasher safe, but they also put in keyword terms such as Fry Pan and Saute Pan: The giant in online retail, Amazon is a great source for generating...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Since you're here already, why not stick around a bit longer? Making content that satisfies real needs of customers, especially those who are likely to stick around for a long time, associates your brand with helpful content and positive feelings...