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Stewart Brand

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  1. Leveraging Twitter & Facebook Ads at #SESChi

    How many marketers can say they’ve run Facebook Ads for Martha Stewart Omnimedia? Social ads also help marketers build a strong online community, he said, which can lead to larger brand awareness and a larger audience coming into contact with the...

  2. Focusing Your Message from National to Local, Part 1

    How many times have we seen a major national brand's keywords or advertising venues dominated by a single market sales outlet? For example, which elements are purely related to the brand and which ones are for lead generation on a local level?

  3. Death of newspapers or new era of online journalism?

    To paraphrase Stewart Brand, the founder of the Whole Earth Catalog and cofounder of The Well, The Christian Science Monitor is now just bits flying around rather than atoms, but it remains a steady and reliable source of information about the world.

  4. Social Media Madness - The Final Four

    Coach: Owned by Yahoo, cofounded in 2004 by Stewart Butterfield and Caterina Fake, who left Yahoo last summer. Perception by Fortune 500 companies is that it's neither easy nor brand-friendly to advertise on YouTube.

  5. Integration in a Decentralized World

    No all-encompassing media type can make a brand/company successful. As advertising and promotion budgets undergo new levels of scrutiny, it's vital for marketers to understand the overlaps of their various advertising campaigns and ensure they're...