Directly in line with Steve Krug's manifesto, the solution was to stop making our customer's think, and make the button look like a button! The solution in this case was so simple; all we did was add a small image in the header telling users they...
Most PPC has been targeted at corporations, while franchises are groups of SMBs, each with their own budgets, desires, and targeting at the local level," said Steve Bridge, president and CFO of ElementsLocal.
With this idea in mind, I sat down with Steve King, Director of Product Strategy for SIM Partners to predict what Google might implement this year to improve, enhance, and monetize Google+ Local Page listings.
CEO Steve Momorella said the survey has become a much anticipated free report in the industry. You recruit case study volunteers where you can look in-depth at their experiences of using your client’s products or services.
Schmidt used to sit on Apple's board but as the two firm's rivalry grew rapidly he stepped down, while former Apple chief executive Steve Jobs was furious with Android which he saw as a copy of the iOS operating system.
Siri and Wolfram Alpha are the closest things we currently have to the idealized concept of search agents currently, however 'apps' are truly the forerunners of this concept - when Steve Jobs famously said, "When you look at ads on a phone, it's...
Steve Blank Social proof like logos, references, testimonials and case studies are classic sales tools, but they’re not required. That’s followed closely by the fact that no one has heard of your company or your product.
In the not-so-distant past, we’ve seen a hard-coded Bing Easter Egg declaring Google “more evil than Satan himself;” the Hiybbprqag honeypot drama, and Microsoft CEO Steve Ballmer’s declaration that Google is just copying Bing.
Also, from the above case study, there are other benefits as well, such as social links generated from content shared on Pinterest. The growth of Pinterest has gone from just over 4 million active users at the end of 2011 (according to their...
Steve Yegge wrote openly about the superiority of Amazon’s service-oriented architecture, one they’ve honed over several years of bumps along their own road. The Curious Case of Social Buttons in E-commerce
In February, a 2007 email from former Apple CEO Steve Jobs to Google CEO Eric Schmidt was revealed. The tech companies had hoped to get the case dismissed but where refused on grounds of plausible interference.
On average, the traffic coming to our retail clients’ online newsrooms increased by more than 30 percent, especially those coupling a smart content marketing strategy that goes beyond the corporate news,” said Steve Momorella, co-founder of...
A Sister’s Eulogy for Steve Jobs (New York Times) Steve Jobs, Apple founder, dies (CNN) Steve Jobs’s Patents (New York Times) Facebook has been working on expanding sharing and, with the implementation of Open Graph and their “new class” of apps...
Not an exceptionally helpful definition, but OK, let’s just roll with it, and assume it’s a valid metric that holds up for all types of sites including those in the news industry with slightly more volatile rankings due to the news cycle (i.e...
Vendor Case Studies: Can the solutions vendor show you a case study of success that is similar to your business model? In 2001, you could get by simply doing keyword research, making a couple on page site tweaks, and ranking for some keywords.
Most rock fans have heard of the famous Gibson Les Paul.which has been used by a myriad of musicians including Jimmy Page of Led Zeppelin, Joe Perry of Aerosmith, Eddie Van Halen of Van Halen, Steve Jones of the Sex Pistols, Slash of Guns 'N Roses...
I'd like to give a special thanks to Steve Penny for sharing his experiences, some of which were included in this post. At this time the strategy seems to work and in the case we tested it on -- the company had the UPS location listed as their...
Particularly not by Aaron Wall, who neatly slaps down a criticism of the SEO industry from Edelman senior staffer Steve Rubel some years after the fake blog debacle. Consequences don't stop at public and professional ridicule however; there's also...
The program will be chaired by Steve Case, co-founder of AOL. Case will be joined on the board by Carl J. Less than a week after announcing a commitment to entrepreneurship during the State of the Union address, the Obama administration announced...
It is where the next Steve Jobs, Mark Zuckerberg, or Biz Stone is already building the next worldwide innovation. This isn't the case anymore. Google pushed Instant, Places, and about 10 other changes on us in 2010.
