Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+. Given that simply signing up for a Google+ account doesn't say a lot about the extent to which authors...
Next you will select the video that you want to showcase and upload it to your account from YouTube. If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide...
Here are the steps to use GeoFlow: Remember the next time you're solving a big data problem, here's GeoFlow in a nutshell: If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye...
Here are a few basic steps to follow when looking at a backlink profile: If you have mostly sitewide links and they get hit next, you'll be looking at problems similar to those faced by people who relied on networks for their backlinks.
Next Steps for Local Business Owners I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could barely find yourself. I gained access to Graph Search on January 17, and have completed...
Disciplines That Can Make or Break Your Next Web Design Template-driven or custom webs design both have several phases or steps they go through before completion. Most of the steps are invisible or produce a single piece of the finished product.
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. Perhaps you have been doing guest posting for a while.
Let’s extrapolate on this core idea in the steps below. Also try and follow a logical line of questions when thinking up a series post – what do readers want to know next after they have read your first post?
As everyone else steps up their content marketing efforts, how do you come up with ideas that captivate the masses? Here are three great broad categories to use for your next brainstorming session. Fact: As SEOs we have far more power than we realize.
In order to take any next steps you must clearly define your audience. The following steps should help get you through it. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also...
What Happens Next? PLAs can be deceptively easy to set up, but there are still simple steps to take to maximise your returns. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image.
Should they add it all at once or in steps? Google will now mute your microphone if you’re typing during a Google+ Hangout – The Next WebWhen you get muted, Google will put up a message saying, "Sounds like you're typing so we muted your mic.
Providing key "next clicks" – obvious steps from landing pages to conversion or core information – is a better user experience = better potential rankability. Are 'next clicks' consistent? Each of these elements contribute to answering the next...
After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google Webmaster Tools: Steps to Panda-proofing a site include:
We reached back out to the company that set up the links and spoke with a vice president about next steps. What happened next was eye opening. Good question, and one we would tackle next. Then I helped him craft an email to those people explaining...
The purpose of conversion funnel testing is to optimize that process ‐ you're trying to figure out how to get more people through the funnel more effectively by making it easier for them to take each next step through to the end.
Over time you need to establish the right steps and find the tools that make most sense for your business. Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO.
Development: Once you have your story outlined, the next thing is to develop the right message and then develop it to the right people in the way they wish to digest the content. That was the initial question posed by Matt Bailey (@mattbaileysays...
PT, as YouTube promises to announce all the nominees for 12 hours every day over the next two years here. Front steps falling down? You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest...
Changing URLs is a game changer and adds a number of steps that you need to take in order to have a successful transition from an old site to a shiny new one. Mobile & Tablet Optimization: The Next Enterprise Search Frontier
