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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Follow the steps below to transition to Shopping Campaigns before August. You can pause a Campaign by selecting the down arrow next...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    The goal is to understand the individual steps in the task process that flow from trigger to outcome. The real goal of task analysis is finding ways to remove or automate specific task steps, thereby helping the user achieve their desired outcome...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    The next step if figuring out how you get them to come to you. Creating killer content won't do you any good if it's not something your users actually need. Instead of jumping right into brainstorming content types, start by creating buyer personas...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask what to write about next on your blog. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step web analytics pretest routine used to produce bigger CRO testing wins.