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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    Here are a few AdWords optimization checkpoints you should revisit: By default ad rotation is based on clicks, so AdWords will serve ads with the most clicks more often. Ad rotation is in setting under advanced settings, ad delivery at the campaign...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? is "Oh, I tried AdWords. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for...

  3. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  4. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for...