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  1. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  2. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for...

  3. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. How to Optimize This in AdWords Using AdWords Editor or the API you can even include these in your feed...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. A great watch for both beginners and intermediates, the video...

  5. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Create a new Campaign in AdWords. If you know how to set up a PLA campaign in AdWords skip to step 6. The following steps for setting up an All Products Ad Group assume you already have an active AdWords account which is linked to your Google...