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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? is "Oh, I tried AdWords. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for...

  2. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for...

  4. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. How to Optimize This in AdWords Using AdWords Editor or the API you can even include these in your feed...