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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Follow the steps below to transition to Shopping Campaigns before August. Although Google's headquarters are in Silicon Valley, the...

  2. Pre-PPC Strategies For Launching a New Product

    Steve Blank, in his book "Four Steps to the Epiphany", calls these customers “earlyvangelists. These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your MVP...

  3. PPC Management: Your Past, Present & Future

    They should provide big ideas and strive to keep your account two steps ahead of your competition and on the cutting-edge. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  5. Conquering Content Marketing, Step 5: Measurement

    Conquering Content Marketing in 5 Steps: It All Starts With a Plan Previously, on British Outfitters. Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email...