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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    KISSmetrics and CRE teamed up to create this infographic on nine steps to better conversions. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Follow the steps below to transition to Shopping Campaigns before August. Although Google's headquarters are in Silicon Valley, the...

  3. Pre-PPC Strategies For Launching a New Product

    Steve Blank, in his book "Four Steps to the Epiphany", calls these customers “earlyvangelists. These three steps, iterated until you get what you're looking for, can get you to the stage where it makes sense to invest in the creation of your MVP...