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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    As everyone else steps up their content marketing efforts, how do you come up with ideas that captivate the masses? Fact: As SEOs we have far more power than we realize. Especially now, most of us do a lot more than simply build links or worry...

  2. 10 Vital Steps to Building Social Influence

    Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. In essence, influence means you're inspiring others without having direct control over whether they take action.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Should they add it all at once or in steps? Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social marketing news and tips from the past...

  4. Another Loss for Viacom in Endless YouTube Copyright Legal Battle

    The court today reaffirmed an established judicial consensus that the DMCA protects web platforms like Youtube that work with rightsholders and take appropriate steps to remove user-generated content that rightsholders notify them is infringing.

  5. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Apple offers clear steps to help app developers internationalize and localize apps to capture the opportunity of more revenue, by attending to the native user experience of other countries worldwide. Developing apps require different skills than...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    Start by thinking about your typical conversion funnel (i.e.the common steps that it takes for someone to complete an action on your website). If landing page optimization and conversion funnel testing are not on the list of items that you're...

  7. A Strategy Map for Google Display Network Success

    Take the time to think all of the steps through before you active your first GDN campaign. However, with this much impression inventory, it’s also possible to generate a lot of spend with a poor ROI. To avoid crashing and burning on the GDN you...

  8. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Her company steps in offering a comprehensive services with enhanced sets of data which is not available anywhere else. Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research, and...