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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    The goal is to understand the individual steps in the task process that flow from trigger to outcome. The real goal of task analysis is finding ways to remove or automate specific task steps, thereby helping the user achieve their desired outcome...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Whether it's for a startup or a new business, these 11 steps will help your SEO efforts be more successful. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements...

  4. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Sometimes testing might mean taking one step forward and two steps back. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    This test will give you a good feel for the major steps in the journey. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing teams due to the ability of CRO to unlock new...