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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Note, I’m not going to cover each step in great detail. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and start...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Now that the attribution modeling systems were working, the next step to SAP’s success was to put together a globally mandated test lab over a period of two years. I have always felt that the success of digital marketing is often attributed to the...