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  1. SEO Is No One-Trick Pony

    Step one is determining how to structure your blog. The workshop was four hours and the presentation totaled just more than 100 slides. As you might imagine, there was a lot of stuff to talk about. By its nature, some of that content was a "bit" on...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Step 2 – Identify WHAT Is Necessary Step 1 – Identifying WHO Is Necessary Step 3 – Consider WHY You’re Doing This This is a huge step because this is the business justification for resources. Step 4 – So YES, We’re Going to Do This.

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Note, I’m not going to cover each step in great detail. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and start...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Now that the attribution modeling systems were working, the next step to SAP’s success was to put together a globally mandated test lab over a period of two years. I have always felt that the success of digital marketing is often attributed to the...