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  1. Google Fights U.S. Government Over FISA Order Data

    Lumping national security requests together with criminal requests – as some companies have been permitted to do – would be a backward step for our users. Google has filed a legal challenge to the U.S.government, demanding the right to reveal more...

  2. How to Create Great Content: Start by Creating Content for Yourself

    So, wherever you are organizationally as a content creator, take a step back and look at your content through the eyes of "is this content I would genuinely want to consume? And, in many cases that approach, while somewhat shortsighted, works well.

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    A lot of people usually skip this step or maybe they inherit an email program and they have no clue what the purpose of it is from a business standpoint. Jenkins went on to say that this is not responsive design, but actually one step past that.

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Putting too much pressure on consumers in a display ad may be the digital equivalent of a store assistant who asks if you want to buy the first product you see the moment you step through the door. Instead, if you take a less forceful and narrow...

  5. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network. A simple five-step plan to increase brand awareness using AdWords. Gone are the days were "buzz" and "hype" were unquantifiable and...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  7. OK Google: 'The End of Search as We Know It'

    We're one step closer to conversational search becoming the norm with the announcement of conversational search for desktop and laptops through Chrome. "People communicate with each other by conversation, not by typing keywords -- and we've been...