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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Step 2 – Identify WHAT Is Necessary Step 1 – Identifying WHO Is Necessary Step 3 – Consider WHY You’re Doing This This is a huge step because this is the business justification for resources. Step 4 – So YES, We’re Going to Do This.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The previous product meant we had to work with a combined CPA, so this is a great step forward for advertisers. Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy customers taking a negative action. The new rules of selling and customer service are here, they’re social, they’re mobile, they...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding who is paying for the content production and who will be producing it or who has the capability to produce it is another critical step in executing a content marketing campaign with SEO overtones.

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Note, I’m not going to cover each step in great detail. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. They fire up Chrome or Firefox on their desktop computer and start...