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  1. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. Each day, millions and millions of tweets, status updates, Tumblr posts, and any other forms of social postings...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    They avoid describing users in terms of marketing demographics, such as marital status, income, and employment status, which provide no information to aid in the design process. UX design was largely unappreciated for many years, but the rash of...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your site. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Your expert author status will be diluted if your content is spread too thin across many networks. Problem 3: Dilution of Expert Status Achieve expert status over time. Some of the strategies marketers use to build traffic include guest blogging.

  5. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Paid Search: The Q1 Status It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85...

  6. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    There was a small column in our leads report called, "Lead Status. This column contains the current status of a lead. We noticed that the number of leads with a blank Lead Status was increasing. The number of factors that may influence your PPC...