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  1. The Long Tail Is Dead -- Long Live the Long Tail

    There are stats, studies, and anecdotal evidence galore to assert this assumption, as there are certainly exceptions to this rule. After all, SEM is all about using budgets as efficiently as possible, especially in a direct response campaign.

  2. MSN Adds Direct Answers With Sports Info

    MSN Search is now providing "direct answers" at the top of web results pages with scores, brief bios, stats for baseball and basketball teams and players. AOL Search, Ask Jeeves, and Yahoo also offer snapshots/shortcuts/smart answers with current...