The dashboard has been redesigned to give advertisers quick and easy stats right there, without having to click through to get that information. Google’s AdWords Express is the latest Google property to receive a makeover.
Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Advanced prospectors profit because they know where to look to find the nuggets, while...
Let’s take a look at some key stats from the Google study. Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy.
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online. Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website.
Marty Weintraub at aimClear wrote a fantastic piece on female speaker stats that he gathered from 19 conferences. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers.
Use the benchmarks dashboard to view stats on your industry. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site...
That said, you can look at really interesting stats (e.g.traffic by mobile device, operating system). Interesting Mobile Stats Increasingly, your audience is spending time interacting with your brand on mobile devices every year.
Schottmuller shared two staggering stats: percent of consumers are unlikely to return to a slow-loading mobile site.percent of consumers are going to turn to a competitor's site after a bad mobile experience.
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. If you're a small local business, having a Google...
Reporting to them on position is going to include sketchy stats and disambiguates them from the figures that really count: money. That simplicity of concept lures campaign managers and clients into misunderstanding what they're really being told.
There are so many stats to look at: traffic increases, conversions, increased rankings. Eight Meetup groups of marketing professionals from the New York area plan to attend the SES New York networking reception on Tuesday, March 26, 2013, for a...
When you login to Google Webmaster Tools with the account associated with your Google+ profile, you will find search stats for all of the pages for which you are the verified author. Believe it. If you aren’t on Google+, you're on the path to...
A few stats to back this up: percent say that they’ve encountered a website that was too slow to load on a mobile device.percent of mobile Internet users visited a website that crashed, froze, or resulted in an error.percent of mobile users have...
I could cite stats, share personal stories, and recount the number of tears I’ve shed as a result of people hurting my feelings. You’ve probably noticed the surge in online video. It’s being touted as the hottest content marketing trend, Harlem...
For example, if 500 of your visitors from a source bounce off the page in 10 seconds but the other 500 visitors all stay for three minutes and view four pages your initial stats would look like: From using Advanced Segmentation to get a better idea...
Remember, these aren't about “bad data” in your account, but when similar stats are trending in opposite directions. These polarizing trends often occur with stats that should be parallel or at least trending similarly.
INC 500 newsroom stats are much worse than the top 100,” notes Sally Falkow. With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company...
Quickly access your Accounts stats (Advertising Performance) by campaign with Lifetime Report in a webpage format that can easily be exported to .csv. A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis, and being...
I also provided stats and facts along the way, which seemed to really stick with the students. As mentioned earlier, the students all seemed blown away by the stats I provided. It was an amazing experience, and the students asked some outstanding...
