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Statistics Damned Lies

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  1. Lies, Damned Lies, and Statistics in Landing Page Optimization

    The statistics branch of mathematics has a poor reputation among the public. Much of modern science and economics is fundamentally based on statistics. While there's nothing wrong with statistics itself, there are many common misuses.

  2. SearchDay | 7 Social Media Predictions for 2009

    Lies, Damned Lies, and Statistics LOCAL & MOBILE SEARCH Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics...

  3. Lies, Damned Lies, and Statistics

    When Mark Twain penned, "There are three kinds of lies: lies, damned lies, and statistics," he must have foreseen online campaign analytics. Don't worry, that's the entire statistics lesson for today.

  4. SEW Experts: Lies, Damned Lies, and Statistics

    Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired...