Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing platforms. When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation.
In such a fast-paced environment, it is critical that brands have access to up-to-the-minute statistics. This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is...
Only 33 percent of advertisers have a mobile optimized website (Read more mobile statistics for local business). If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
He quoted the following statistics: percent of media consumption is screen based percent of media consumption is on smartphones (according toGoogle) percent of Google searches are on mobile devices percent of Bing searches are on mobile.
They start writing for a real audience, caring about facts and statistics. But to the average small business owner these constant changes are mystifying or even maddening. To small businesses, Google seems to be sending a consistent message: Link...
Check your statistics with the "top vs other" segment applied. That simplicity of concept lures campaign managers and clients into misunderstanding what they're really being told. Average position is a mean average but the natural inclination is to...
Facebook's statistics show a massive jump in the likes and people talking about the page this month, and additional gains are likely to be had as the pope delves into his papacy. As a central symbol of Catholicism and leader of the Catholic Church...
Even for people who pay attention to their site's statistics, it's very common for those users to leave everything on the default settings and just pay attention to what is in front of them without even thinking of how to delve into things that...
Google receives thousands of requests from law enforcement authorities to hand over user data, and while the firm was one of the first to publish transparency reports, it took until today for Google to work out a way to publish statistics about...
Gone are things like the “circulation statistics of the news source,” the “number of bureaus associated with the news source,” and other things associated with the kind of journalism that’s done in print.
I’ve included a breakdown of the Share of Voice performance statistics below, let’s focus on Rank though you’ll see the others mentioned. The Share of Voice performance statistics connect to actions you can control.
The main thing to remember is that measuring the value of link building requires you to pull together a huge amount of incomparable statistics – no one platform will be able to give you a true value, but using Google Analytics can help you...
Statistics for the Vizu study were gathered from survey responses from over 500 digital marketing and media firms in the field. Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new...
When managing PPC campaigns, specific trends and statistics can be in direct conflict. Below is a list of some conflicting statistics, as well as their root causes. These polarizing trends often occur with stats that should be parallel or at least...
A simple look at the statistics makes this fact easy to understand. The inclusion of video within posts has been shown to correlate with improvements with time-on-page statistics as well as social shares.
The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands report they now have an online newsroom.percent say they fail to keep news up to date.percent fail...
When you construct sitelinks you create a block of up to 10 links, and you get performance statistics for that block. As SEW reported earlier today, Google launched a new style of campaign in AdWords, called Enhanced Campaigns.
The only way to test is to use statistics from when both ads are running simultaneously, not a before and after. PPC allows you to easily split test ads. Better ad copy is a big competitive advantage.
Twitter's statistics come from its updated transparency report, which covers the requests for user data the company received from July to December 2012. Twitter's transparency report shows that governmental requests for data have grown over the...
Provide statistics on the site. In case you hadn’t noticed, his counterpart at Bing, Duane Forrester, has been pretty active himself. If you haven’t already, you should check out Bing’s Webmaster Guidelines, the Webmaster Center Blog, and – of...
