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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Google is focused on enhancing social media statistics in their Analytics product, so this is a great way to track your Pinterest marketing activity. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing...

  2. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    The study was created using statistics from over 10 million Pinterest pins, comments, and likes. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.

  3. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Check your statistics with the "top vs other" segment applied. That simplicity of concept lures campaign managers and clients into misunderstanding what they're really being told. Average position is a mean average but the natural inclination is to...

  4. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Facebook's statistics show a massive jump in the likes and people talking about the page this month, and additional gains are likely to be had as the pope delves into his papacy. As a central symbol of Catholicism and leader of the Catholic Church...

  5. Google Provides Vague Range of How Often FBI Seeks User Data

    Google receives thousands of requests from law enforcement authorities to hand over user data, and while the firm was one of the first to publish transparency reports, it took until today for Google to work out a way to publish statistics about...

  6. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    Statistics for the Vizu study were gathered from survey responses from over 500 digital marketing and media firms in the field. Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new...

  7. Conflicting PPC Trends: What They Mean & How to Fix Them

    When managing PPC campaigns, specific trends and statistics can be in direct conflict. Below is a list of some conflicting statistics, as well as their root causes. These polarizing trends often occur with stats that should be parallel or at least...