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Statistical Test

  1. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Statistical data for search volume can only be retrieved for the match type "exact" and not for "phrase" and "broad". However, if you take your time and deal with the various types and opportunities for keyword research, test various things and try...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only improves the statistical reliability of the reported results, but also...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Sometimes people aren't really sure how long they should let us a test run to get to statistical significance, and they're just eager to just let a test run for 8 months. Yes, surprisingly 90 percent of advertisers are hitting pause, starting new...

  4. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    Volume and Statistical Significance: My test ran for two weeks and accumulated 680 visits to the two pages. Statistical Significance A recent A/B test I ran examined how a preview image on a landing page affects the page’s conversion rate.

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    If, for example, you’re running an ad test, explain that you’re testing it on a campaign that receives 10 percent of the total impressions in a bid to reduce the testing risks and costs, and that with this volume it will take two weeks to reach...

  6. 8 Rules of A/B Testing – The Art in Marketing Science

    Volume and Statistical Significance You can read more on statistical significance in this great post from Avinash Kaushik and use this great Excel from Rags Srinivasan. Before you run the test, decide how you’re going to measure success.

  7. Top 10 Web Analytics Myths… Dispelled

    Web analytics is inherently inaccurate and practitioners are rarely adequately versed in statistical theory, so to argue that any one data collection source should match another is futile. I know of several companies that employ teams of analysts...