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Statistical Modeling

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  1. Is Your Paid Search Campaign Part of a Mix or a Mess?

    Our super hero statistical analyst is currently building predictive models and forecasts for the paid search team. Our statistical group has been looking at media effects for the past 3 years. There are statistical analysts available, but I don't...

  2. Daily SearchCast, August 22, 2006: AOL Firings Over Search Privacy Issue; Evaluating Search Engine Rating Figures; Saving Addresses For Mapping Sites & More!

    GigaOM writes that Farecast, a travel search engine that uses statistical modeling to predict if the prices of tickets will increase or decrease over time, has added cities, to include 55 U.S.cities.