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Statistical Modeling

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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only improves the statistical reliability of the reported results, but also...

  2. Is Your Paid Search Campaign Part of a Mix or a Mess?

    Our super hero statistical analyst is currently building predictive models and forecasts for the paid search team. Our statistical group has been looking at media effects for the past 3 years. There are statistical analysts available, but I don't...

  3. Daily SearchCast, August 22, 2006: AOL Firings Over Search Privacy Issue; Evaluating Search Engine Rating Figures; Saving Addresses For Mapping Sites & More!

    GigaOM writes that Farecast, a travel search engine that uses statistical modeling to predict if the prices of tickets will increase or decrease over time, has added cities, to include 55 U.S.cities.