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Statistical Hypothesis Testing

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  1. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    Hypothesis: A landing page with an image will have a higher conversion rate than a landing page with no image. It’s now clear that the treatment page performed much better and proved my original hypothesis that a landing page with a preview image...

  2. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Additionally, if you’re running any type of test, be it landing page or ad, send out a few reports on test progress each week, including the hypothesis of why you're running the test and how statistically significant the results are so far.

  3. 8 Rules of A/B Testing – The Art in Marketing Science

    Your hypothesis (e.g. Hypothesis Every test starts with a hypothesis that you're trying to prove or refute. The hypothesis is a short sentence that summarizes what you’re trying to prove and should include the tested variable and the success metric...