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Statistical Analysis

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  1. 26 Free Must-Have Tools for PPC Success

    Statistical Significance Spreadsheet SplitTester is my favorite free online statistical significance tester. Analysis ToolPak for Excel Use the free Excel plugin Analysis ToolPak to add advanced hypothesis testing to Excel at no cost.

  2. Machine Learning Basics for Better Content & SEO Results

    Statistical Reasoning The most common approaches are statistical reasoning and inductive reasoning. That would be utilizing statistical reasoning. Neither statistical nor inductive reasoning models allow for the inclusion of random results, until...

  3. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Statistical Significance Using data sets that are too small to suggest a trend or comparing results that are not different enough to have statistical significance. In your analysis you notice that the campaign generated a lot of followers so you...

  4. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Statistical data for search volume can only be retrieved for the match type "exact" and not for "phrase" and "broad". This means differentiation and the chance for more detailed analysis is lost. Google will also add a new keyword merger function...

  5. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only improves the statistical reliability of the reported results, but also...

  6. Bridging the Cross-Channel Analytics Divide

    The goal of your study should never be to “nail” the statistical analysis on the head, but rather introduce the opportunity for further study. Unfortunately, no lone study of web analytics will satisfy everyone in your organization; the only...