Some bid management platforms will actually do the statistical analysis for you. Evaluating thousands of different tests not only takes hours, it also takes a long time to get statistical significance.
Skew and kurtosis are statistical concepts for describing the shape of distribution functions, but luckily for us the former is actually very similar to how it sounds, and the two are similar for these purposes.
GC: To the point you know where to put your money with confidence and statistical backing. We build statistical backing, and see how that builds our clients' confidence. I would also recommend thinking of how this type of analysis can be...
Though the 25-page study may be accurate from a statistical perspective, Todd Mintz, senior account manager at PPC Associates, doesn't think their conclusion has any value. Breaking apart brand/non-brand in the analysis seems to skew their results...
Bad infographics are bad for link attraction, while great infographics that help take complex statistical data and make it understandable will always be a great way to attract links and traffic. Bonus prediction: there will be a surprise player...
A desire to measure the perceived, negative effect of Google’s updates vs.the true, statistical effect is the impetus for this whitepaper,” says Cazier. His motivation for undertaking the analysis is a relevant question: “Given the fact that Google...
Although this search engine isn't the best for shopping or finding a cheap hotel, it is a unique way to search for statistical data and a great way to find answers that might not be answered as quickly with other types of search engines.
Looking for statistical anomalies can often highlight spammy documents. The three of them, being within a five-week period, makes a lot of the analysis problematic. Detecting spam web pages through content analysis A Ntoulas, M Najork, M Manasse...
The goal of your study should never be to “nail” the statistical analysis on the head, but rather introduce the opportunity for further study. Unfortunately, no lone study of web analytics will satisfy everyone in your organization; the only...
While Allen’s estimates have a noteworthy margin of error, he makes a good argument for why his statistical analysis is roughly correct. Hitwise showed a similar boom; according to their analysis, Plus saw a 1,200% increase in traffic after it...
I know this goes against the overall statistical approach that I'm suggesting you use, but in reality it will only be a little bit worse than Option 1, and a lot less work! I'm going to talk you through how much data you need to be able to make...
Jumptap releases a regular statistical analysis of what's going on in mobile. A recent study from Jumptap gives insights into how the users of different smartphones interact with advertisements.iOS devices have a strong lead in ad click-through...
Still relying on Google Insights data and some statistical analysis, let’s look at some of the nuances within Google’s defined Shopping category of search query activity. If Gifting Applications has fended off most of the decline, it could simply...
The role of a search marketer has changed so much that one cannot survive with a niche skill-set; you have to understand code, be socially aware yet familiar with marketing concepts and possess a grasp of statistical analysis all at the same time!
When discussing statistical confidence, I fear I'm not well trained, but I do know the difference between highly predictable sets and those with more variables and, thus, lower confidence. The next step in predictive analysis for SEO performance...
Searchmetrics bases their data on what they call an Organic Performance Index (OPI), which is calculated by looking at keyword search volume, position, and statistical value of traffic distribution. Their previous analysis in March analyzed data...
It's not a competition, but a statistical analysis that seeks to tell a 'story' about the blogs who covered London SES 2010. In my earlier post about the impact of a Twitter wall on SES London, which caused our SES London content to trend on...
He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice...
L'assurance automobile" was the correct translation and was given because Google uses data from its index to power its translation systems using statistical analysis. That analysis will have shown it that Web sites in French tend to use "L...
In statistical terminology, you have two stochastic processes (experiences with your landing pages), with their own random variables (visitors drawn from the same population), and their own measurable binary events (either visitors convert or they...
