SEO News

# Statistical Analysis

1. ## 26 Free Must-Have Tools for PPC Success

Statistical Significance Spreadsheet SplitTester is my favorite free online statistical significance tester. Analysis ToolPak for Excel Use the free Excel plugin Analysis ToolPak to add advanced hypothesis testing to Excel at no cost.

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2. ## Machine Learning Basics for Better Content & SEO Results

Statistical Reasoning The most common approaches are statistical reasoning and inductive reasoning. That would be utilizing statistical reasoning. Neither statistical nor inductive reasoning models allow for the inclusion of random results, until...

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Adobe Analytics is a true statistical geek's software package. According to Adobe, the updates are designed to enhance data analysis for rapid identification of key metrics to take action on. Conversion analysis for app transactions

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4. ## Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

What MathSight claimed to find was that Penguin 2.0 was really about "low readability" levels of content on a site, and stated that its research was able to uncover with a 95 percent statistical confidence that Penguin targeted factors that include:

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5. ## Correlation, Causation & Coincidence in SEO

Correlation: a relation existing between phenomena or things or between mathematical or statistical variables which tend to vary, be associated, or occur together in a way not expected on the basis of chance alone.

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6. ## Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

Statistical Significance Using data sets that are too small to suggest a trend or comparing results that are not different enough to have statistical significance. In your analysis you notice that the campaign generated a lot of followers so you...

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7. ## Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

Statistical data for search volume can only be retrieved for the match type "exact" and not for "phrase" and "broad". This means differentiation and the chance for more detailed analysis is lost. Google will also add a new keyword merger function...

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8. ## Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

An application like this can be highly effective in expanding on the limited visualization that Google Analytics offers to communicate website statistical data related to SEO, content marketing, etc. After 40 years of structured data analysis, the...

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However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only improves the statistical reliability of the reported results, but also...

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10. ## Killer PPC Testing Using an Ad Testing Matrix

Some bid management platforms will actually do the statistical analysis for you. Evaluating thousands of different tests not only takes hours, it also takes a long time to get statistical significance.

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11. ## Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

Skew and kurtosis are statistical concepts for describing the shape of distribution functions, but luckily for us the former is actually very similar to how it sounds, and the two are similar for these purposes.

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12. ## Meetup Groups Converge on #SESNY to Discuss Hottest Search & Social Topics

GC: To the point you know where to put your money with confidence and statistical backing. We build statistical backing, and see how that builds our clients' confidence. I would also recommend thinking of how this type of analysis can be...

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13. ## eBay vs. PPC: Yes, Paid Ads Still Work

Though the 25-page study may be accurate from a statistical perspective, Todd Mintz, senior account manager at PPC Associates, doesn't think their conclusion has any value. Breaking apart brand/non-brand in the analysis seems to skew their results...

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Bad infographics are bad for link attraction, while great infographics that help take complex statistical data and make it understandable will always be a great way to attract links and traffic. Bonus prediction: there will be a surprise player...

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15. ## Google Panda & Penguin: A New Way for SEOs to Measure True Impact

A desire to measure the perceived, negative effect of Google’s updates vs.the true, statistical effect is the impetus for this whitepaper,” says Cazier. His motivation for undertaking the analysis is a relevant question: “Given the fact that Google...

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16. ## Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

Although this search engine isn't the best for shopping or finding a cheap hotel, it is a unique way to search for statistical data and a great way to find answers that might not be answered as quickly with other types of search engines.

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17. ## Life After Google Penguin – Going Beyond the Name

Looking for statistical anomalies can often highlight spammy documents. The three of them, being within a five-week period, makes a lot of the analysis problematic. Detecting spam web pages through content analysis A Ntoulas, M Najork, M Manasse...

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18. ## Bridging the Cross-Channel Analytics Divide

The goal of your study should never be to “nail” the statistical analysis on the head, but rather introduce the opportunity for further study. Unfortunately, no lone study of web analytics will satisfy everyone in your organization; the only...

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