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  1. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  2. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    One interesting statistic is that the health and beauty sector increased 12.9 percent while their actual visits went down by 2.9 percent. The study primarily focused on the differences between paid versus organic search when it comes to things like...

  3. The United States of Google: Mapping Google Usage by State

    The correlative analysis provides insights at the overall level; the statistic is calculated using data on all the states. Online advertising company Chitika conducted research on which U.S.states had the highest use of Google's search engine; East...

  4. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Statistic after statistic show that whether it's a mobile device, app, search result, press release, tweet, update, blog post or publication article, nobody clicks on boring! If there was a recipe for social PR news success, it would call for a...

  5. Conflicting PPC Trends: What They Mean & How to Fix Them

    Often when a certain statistic like impressions goes up, and a closely related statistic such as clicks goes down – something is off-balance. When managing PPC campaigns, specific trends and statistics can be in direct conflict.

  6. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Mann threw out an interesting statistic about sharing. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways...