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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Unfortunately, it's hard to reach and educate website owners who aren't involved in the SEO community – as we clearly saw with the number of site owners receiving warnings for unnatural linking penalties due to practices they had no idea went...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Otherwise, the brand's "creative" is just static noise that will get tuned out. In travel TripAdvisor.

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Cutts was pretty clear that with the significant increase in mobile traffic, not having a mobile-friendly site will seriously impact the amount of mobile traffic Google will send you. If your site is slow on mobile phones, Google is less likely to...

  4. New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?

    Some sites that saw a decline in rankings have seen them restored or increased in this new rollout when Google+ activity for the site has been done. This is raising the question if Google Webmaster Tools is somehow measuring impressions differently...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't proactive on a particular social site. After all, when you take it off their site, they lose leverage...

  6. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    If this is the first question you’re asking, it’s the wrong one, said the SES board member and president of Site Logic Marketing. Rely on your SEOs: Get keywords from that that people are looking for to get to your site or blog.