If the site is still in development, then these elements are OK to have for testing layout and typography. Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on...
On-site factors Off-site factors Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready to start building your first-class content.
If this is the first question you’re asking, it’s the wrong one, said the SES board member and president of Site Logic Marketing. Rely on your SEOs: Get keywords from that that people are looking for to get to your site or blog.
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
Of course, the incredible webmaster tools given freely to us by search engines should have equal importance as analytics and visitor tracking, since issues found within WMT can suggest other problems with site design and visitor path, if viewed...
Think about it again, this time with a fresh site of eyes on the benefit. Author to Author Comparisons: How do the social events related to your articles compare to others who write on the same site? One is ranking using a static rank, or page rank...
When: This component refers to the searches that return your site (or your client's site) as a relevant result. Through query research SEO practitioners can affect when their site appears in the SERP.
If you do, you end up with a bunch of low quality pages in the index.Finally, I like to write my own meta descriptions, so I uncheck that last box, however, if you are passing this blog off to your client, or have guest bloggers posting on the...
However, it sure does make life easier if your system can automate the production of your site map. They serve as votes of relevancy from every page of your site back to your most important pages. A particular dress could be a wedding dress or it...
Utilize parameter-free static/clean URLs on the site. Additionally, we're actively making changes to our sites and we want bots to see this as quickly as possible and as deep within the site as possible.
That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. The new German site includes the localized descriptions and information on 58,000...
Lastly, it’s important to note that while all these “boosters” have worked for some site, they might not all be applicable to yours or have the same positive effect. Ice.com does a beautiful job of letting you alternate between a static image and a...
Once you’ve finished your on-page SEO audit, the next step is to conduct a technical site audit. You don’t want technical issues to make it difficult for search engines to crawl and index your site, as that will make it tougher to rank highly and...
In a small touch of genius, although SEO Spider has a lot of options, all the defaults are set up to do what you most often want to do: simply crawl a site. Originally designed for finding bad links in a site, the simple crawler, especially...
You’re an accountant and you want to rank for accounting topics, but what can you really add as a unique perspective when accounting principles are standard, static, and have been covered on nearly every accounting site out there?
What is the benefit to publishers when visitors no longer need to visit their site to access their information? It’s easy to think about technology as being relatively static.you know, Google’s a search engine, we’ve done these various things for a...
Through the audit, a sort of GAP analysis can be conducted to identify where the site needs attention for most impact. Start With an Audit and Prioritize to Make a Site Overhaul Manageable If the site has many, many articles that are frequently...
In the mobile space, there has been much debate about mobile site structure: the costs and benefits of using multiple URLs or one URL to represent the mobile version of an existing page template. If you need assistance with this, this mobile...
Tracking is similar to AdWords as well, but conversions can’t be tracked since the viewer is only watching a video, not clicking through to a site. But can there really be a viable and advertising source hidden between the adorable clip of the one...
If you have two tags on your entire site, one with a duration of 1 day and one with a duration of 1 week, then your custom list might include people who have visited your site in the last week, but not in the last day.
