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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. We partnered and started offering search marketing services while developing software to track keyword conversions.

  2. Last-Minute SEO - Here Come the Holidays!

    Organic Search Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Not all of it is search. Low-hanging fruit is often a maligned term in the marketing industry...

  3. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Search is so often a successful tactic that people take the "if it isn’t broke don’t fix it" route. Just looking at one account over the past seven days there were about 600 different search phrases that were not in the campaign, but were displayed...

  4. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    Once again, this is a decision that impacts the search engine algorithm which is not some impartial mathematical representation of the truth but is already heavily manipulated by many big commercial and state actors from around the world (from...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And even if the engines do attempt to index the content, they often seem to have little confidence they can accurately represent the state most relevant to the search query based on the URLs in their index.

  6. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. Marin released a white paper earlier this year on the state of Google Shopping that showed the drastic increase...

  7. SEO Website Audits: Everything You Need to Know Part II

    Well, website search death anyway. Never take a penalty situation to someone without a significant understanding of the search engine responsible and previous recovery success. Given the current state of the "SEO environment," the issues your site...