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  1. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Low-hanging fruit is often a maligned term in the marketing industry, but it really is...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and international – image traffic is down 63 percent on average, with some verticals (e.g. Yet Google+ will be 3x more relevant this year somehow...

  5. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. We don't know because the industry won't talk about that, Kadanoff said.

  6. Mobile Marketing: Connecting With Your Audience on the Move

    Look up stream to determine the impact as you would with other media channels. Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. Eric mentioned that for upper funnel campaigns...