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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93 and $0.94 respectively, according...

  2. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Twitter shares the first tweets from former Secretary of State Madeleine Albright, actress Cameron Diaz, billionaire investor Warren Buffett, athlete Lindsey Vonn, NBA star Kobe Bryant, media giant Oprah Winfrey, former Secretary of State and...

  3. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  4. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Only 5.7 percent of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits," eMarketer said in its report. Earlier this year, The Search Agency released a report...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media...

  6. FTC Giving Native Advertising a Closer Look

    How can methods used to differentiate content as advertising be retained when paid messages are aggregated (for example, in search results) or re-transmitted through social media? The Federal Trade Commission will host a workshop on December 4...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  8. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    The press release lifeline streams through the veins of search engines and flows into social media. While most of the companies using PR Newswire (and our competitors) are doing so to build awareness of their messages, garner media pick up and to...

  9. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Social Media Integration Do the social media icons on the site go to the correct pages? W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site.