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  1. Task Analysis: The Key UX Design Step Everyone Skips

    After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis. Another common mistake is to perform time and motion studies of the current design.

  2. Using the DMAIC Process for SEO Projects

    As you move out of the define phase, you'll go into the next part which gathers information from the current process. Right after you clearly state the problem, you now have to define a clear goal. Your team of people will need to understand...

  3. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    SEMPO, the search marketing industry's professional organization, is currently conducting its annual "State of Search" survey, open until November 15. Now in its ninth year, the survey asks in-house, agency, and consultant professionals in digital...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Here is a quick view on the current state of web application exploit vulnerabilities. Yes, it's time to once again take a dive into the off-grid world of Black Hat and DEF CON, the information security and hacking conferences.

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins said most email programs are at the current state in the graphic above because of two simple things: So because of this, Jenkins lamented, it's preventing email from really going to the next level ( the desired state shown above).

  6. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The experienced manager will operate in a constant state of reorientation as his actions alter the situation again and again, demanding him to observe the changed reality and react to it. An action will impact the current situation, alerting the...