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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins said most email programs are at the current state in the graphic above because of two simple things: So because of this, Jenkins lamented, it's preventing email from really going to the next level (i.e.to the desired state shown above).

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The experienced manager will operate in a constant state of reorientation as his actions alter the situation again and again, demanding him to observe the changed reality and react to it. An action will impact the current situation, alerting the...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    The free report essentially names a problem faced by your prospect, gets them emotionally involved in the horrible current and future consequences of the problem, unveils a generic solution, and then introduces and sells your version of the solution.

  4. March Madness = Search and AdWords Madness?

    With 447,000 current Likes, the graph shows that new likes were rather stagnant and not that many new likes were obtained recently. They have been bidding on some expected keywords, including honing in on particular universities such as North...

  5. Mobile Marketing: Connecting With Your Audience on the Move

    It was a great discussion to hear the different perspectives on the current state and future of mobile marketing. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale...

  6. Visual Storytelling: The Key Weapon to Content Marketing

    This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers. Because no state-of-the art technology can substitute for state-of...

  7. How the Gun Control Debate is Impacting Search Results

    Obama gun control” is searched for about 2,900 times per month and has about 279 million results for the current month and these numbers will be likely to increase as the months’ progress and the issue of gun control is discussed further.

  8. How to Create a Visible & Engaging LinkedIn Profile

    At this point, you can then review what your current LinkedIn profile looks like and determine changes in your URL, headline, summary, work experience, and skills. Then drill down to a solid 2-3 that line up with what you state in your headline...

  9. Google as Your Identity Provider: Where Are We Now?

    Better a few messy digits then the potential for digital totalitarianism, because done wrong and in the current state, without IdP Governance? In fact, PayPal has already tried to eliminate the current privacy board, in favor of a weakened set of...

  10. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Knowing the customer’s current location — not only by state, but at the county or city level — allows marketers to build segmentation strategies that can include real-time or forecasted weather, as well as proximity to a physical store or a...

  11. Mobile Ad Revenue Outlook: Local Search Leads the Way

    This is compared to the wild west atmosphere that is the current state of the mobile web. Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the mobile search numbers for SEW readers.