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  1. SEO Website Audits: Everything You Need to Know Part II

    And what is your budget? Given the current state of the "SEO environment," the issues your site faces can be quite complex. Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that the auditor...

  2. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If your budget is really tight, localize it to your city, state, or region. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. The 12 markets running TrueView-only ads accounted for 44 percent of their website traffic (284,000 visits) – funded by only 20 percent...

  5. March Madness = Search and AdWords Madness?

    It appears that the NCAA domain has a sizable budget for the March Madness season, as the CPC for these terms are varying with lousiville basketball the most costly at $4.11: The budget for ncaa.com seemingly depends upon the time of the year and...

  6. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Walgreens has been employing the most keywords of the three for a long time and has a much higher budget for their PPC marketing, although both they and CVS seemed to increase gradually around the same timeframes.

  7. How the Gun Control Debate is Impacting Search Results

    As the screenshot below displays, meetthenra.org is bidding on keywords such as “nra” (to which they are expending a weighty 75 percent of their budget to and drives more than 85 percent of their traffic), and “obama gun control”.