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  1. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If your budget is really tight, localize it to your city, state, or region. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with...

  2. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. The 12 markets running TrueView-only ads accounted for 44 percent of their website traffic (284,000 visits) – funded by only 20 percent...

  4. March Madness = Search and AdWords Madness?

    It appears that the NCAA domain has a sizable budget for the March Madness season, as the CPC for these terms are varying with lousiville basketball the most costly at $4.11: The budget for ncaa.com seemingly depends upon the time of the year and...

  5. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Walgreens has been employing the most keywords of the three for a long time and has a much higher budget for their PPC marketing, although both they and CVS seemed to increase gradually around the same timeframes.

  6. How the Gun Control Debate is Impacting Search Results

    As the screenshot below displays, meetthenra.org is bidding on keywords such as “nra” (to which they are expending a weighty 75 percent of their budget to and drives more than 85 percent of their traffic), and “obama gun control”.

  7. Google as Your Identity Provider: Where Are We Now?

    As for this fall Centers for Medicare and Medicaid (CMS) as well as The Office of Management and Budget (OMB) were all looking to move to the NSTIC Identity Ecosystem. Better a few messy digits then the potential for digital totalitarianism...

  8. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    Toys R Us is also bidding on it, but we need to consider that they are an extremely large toy retailer with a budget that is probably quite sizeable. With the use of a tool such as SEMrush, you have the ability to spy on your competitors by looking...