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  1. Scaling SEO Across Your Enterprise Business – The Human Element

    You’re going to want to audit the current state of your SEO, and prioritize what you’ll tackle first. Success is also dependent on leadership, project management, and efficient process. Whether you’re a small business that wants to get serious...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Current state audit of mobile site (to identify later if your migration was successful) Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of...

  3. What Marketing Executives Say About Content Targeting

    Anecdotally, it has been our observation that although many organizations have made enormous strides in content sophistication many organizations still have some major evolving to do to escape a "content frenzy" — a state of furiously creating...

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    I took the data across our client set for the top 10 spending states (the blue dots each represent a state). Last week I had the chance to have lunch with some friends in the industry. We both got our start at the same place but since then we have...

  5. How to Solicit Feedback from Prospects and Customers

    While my son may be completely satisfied and therefore sees no urgent need to communicate this state of affairs, our customers' lack of feedback may not indicate such a joyous situation. My wife and I are just waking up in a small bed and breakfast...

  6. Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links

    Once again, this is a decision that impacts the search engine algorithm which is not some impartial mathematical representation of the truth but is already heavily manipulated by many big commercial and state actors from around the world (from...

  7. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And even if the engines do attempt to index the content, they often seem to have little confidence they can accurately represent the state most relevant to the search query based on the URLs in their index.

  8. Marin Adds Google Shopping Campaign Management

    Marin released a white paper earlier this year on the state of Google Shopping that showed the drastic increase in spend in PLAs over 2013. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping...