For instance, in my Bing Ads geographic location report there are columns called 'City', 'State' and 'Country. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to...
While he is quick to state it isn’t life threatening, it does affect his vocal cords. Google CEO Larry Page has finally confirmed the health issues surrounding his loss of voice which has prevented him from speaking at many events and conferences...
But what isn't entirely clear is how SEO providers have evolved to meet this new state of reality. It's been a crazy couple of years for SEO. We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin...
If you're looking for a donation, be up front and state the same in your job title, so you aren't wasting anyone's time. A recent Facebook post was my inspiration for preparing this guide. The poster mentioned his desire to assist nonprofits with...
Or if the viral video your company produced is only popular in your home state or if it has gained traction throughout the country? Ever wonder if that funny video you shared on Facebook is popular in other parts of the county?
Whether someone purchases a new gadget, or requests additional information about a service that could change their business, or snags a free trial for software that could cure a specific woe – they are in a heightened state of excitement.
A post from the BBC last week reported Google said it's following the footsteps of organizations like the United Nations, which voted to grant Palestine "non-member observer state status" in November 2012.
Location targeting is limited to Facebook users in the city, state or country the Page location is set to. Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to...
You can promote a free give away of concert tickets, propose dropping marketing paraphernalia off the Empire State Building, offer scholarships to students or any other idea that could possibly lead to generating links.
It's a sad state of affairs that in some in-house positions, if the SEO has not made a name for themselves within the company, then their voice may not be heard, as the perception is that "well if you were any good, you wouldn't be working here.
Explicitly state your guarantee at this point, so it's easier to say yes than no. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it...
We can now map that need state to web pages, keyword ads, display ads, and more. As an example, we've developed a persona called Content Katie, and she has a need state called "Upgrade SEO," which means that she thinks her current SEO efforts are...
And yet, they are also that much more essential when you consider the state of TV audiences today. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single...
The State of Mobile Advertising, Q1 2013 – Opera A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong".
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. And hopefully your company has at least started to build out a mobile strategy to provide a better...
Ed said he removed the listing "voluntarilty" because he "didn't want to jeopardize my getting a pair of Glass," he told Forbes, after learning of the terms of service, which state: Google Glass turned up on auction site eBay yesterday.
They have been bidding on some expected keywords, including honing in on particular universities such as North Carolina, Ohio State University, Kansas and naturally, Louisville. Occurring every spring, March Madness is the one time during the year...
It’s state of the art, precise customer targeting data,” she said. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon.
Seth Godin published a book a few years ago called "The Big Red Fez" – rather than repeat all the key concepts, I can state simply is it's all about bananas – users finding what they need from obvious choices.
More coverage at State of Search. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing...
