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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93 and $0.94 respectively...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the campaign to stay relevant. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to...

  4. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Twitter shares the first tweets from former Secretary of State Madeleine Albright, actress Cameron Diaz, billionaire investor Warren Buffett, athlete Lindsey Vonn, NBA star Kobe Bryant, media giant Oprah Winfrey, former Secretary of State and...

  5. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Earlier this year, The Search Agency released a report on the state of PPC for Q4 2013, which showed mobile CPC was down across sectors, making opportunity high for advertisers in many industries. EMarketer forecasts ad spend on the desktop to...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During the last State of the Union address (#SOTU), the White House media team prepared content and tested 26 different hashtags. By the end of the day, the team with the most mentions got to light up the Empire State Building.

  7. Doodle 4 Google 2014 Contest has Begun

    Fifty state winners will be selected, in addition to the single national winner whose logo will be displayed on Google’s homepage in June. Make sure you mark your calendars for April 29 when the 50 state finalists will be announced and public...

  8. Seahawks Beat Broncos 33-17 in Battle of Bing Search Volume by State

    As you would expect, the Seahawks dominated searches in Washington state (95 percent), followed by neighbors Oregon (82 percent) and Idaho (79 percent), Alaska (78 percent), Hawaii (73 percent), California (64 percent), Montana (61 percent), and...